International paper has re-branded its Rey line of office paper as part of its aim of ‘inspiring positive interactions between people, their communities and the planet.’
The line has now been re-positioned as ‘the conscious choice’ and the multi-national company wants its branding to emphasise values such as ‘commitment to sustainable innovation, environmental stewardship, and community involvement.’
The raw materials which go into the Rey range are sourced entirely from sustainably managed forests and all Rey paper sold in Europe holds international certifications including FSC, PEFC and the EU Ecolable.
The new product will be available during the fourth quarter of 2019, and more prominently in 2020.
