Premier Paper’s Carbon Capture programme, which aims to mitigate CO2 emissions by planting native woodland in the UK with the Woodland Trust, has hit the £1 million contribution milestone.
As of November 2019, more than 530 of Premie’s customers have signed up to the initiative, in which 100% of the funds collected are paid directly to the Woodland Trust to help plant native woodland trees. The Carbon Capture programme began in 2008.
Premier’s group marketing director David Jones said, ‘The most rewarding thing for me is that a seed of a simple idea that developed whilst walking in my local Woodland Trust woodland has now grown into the market-leading environmental initiative, positioning Premier as the Woodland Trust’s number one carbon partner.
‘We smashed through the £1,000,000 donation threshold at the end of October which is an incredible achievement in itself. The Carbon Capture Programme has planted 240,000 native trees, created 150 hectares of new native British woodland and captured 60,000 tonnes of CO2, and all this is thanks to our customers who have committed to initiative. What is also very pleasing is that the number of customers signing up to Carbon Capture continues to grow so we have our eyes firmly fixed on our next milestone.’
Premier was presented with a commemorative award at a recent tree planting day at Shipley Country Park, Derbyshire, where 13,000 trees were being planted. TV presenter Julia Bradbury presented the award to Mr Jones and commented, ‘I am thrilled that the Premier Paper Group and their customers have raised over £1 million for the Woodland Trust through their Carbon Capture scheme.’
