EFI has appointed print industry veteran Geoff Loftus its new vice president, global inkjet service.
Mr Loftus, who will be based at EFI’s New Hampshire Display Graphics facility, will lead the development and execution of the company’s global services strategy, partnering with teams across the company’s inkjet business lines.
He has been appointed as EFI embarks on a strategic initiative to enhance its commitment to customer satisfaction by strengthening global service offerings.
‘Geoff is the ideal leader to establish a stronger customer success mentality within our expansive worldwide service operations, and he is one of the very few in the print industry with the level of experience and expertise needed to take EFI to the next level as a valued and trusted technology provider,’ said EFI COO Marc Olin. ‘He will be essential in helping EFI’s customers extend their competitive advantage in the industry’s transformation from analog to digital printing.’
‘Throughout my career in the imaging industry, I have admired EFI’s progress and innovation in driving digital print,’ Mr Loftus added. ‘I am excited to help serve as a customer champion by aligning our global service teams to continue growing the superior support offerings that help our customers be more efficient, more productive and more profitable.’
