Chili publish has named John Arnsdorf as its new product marketing manager. The company, which operates out of offices in the USA and Belgium, supplies software for the production of smart artwork and marketing material.
Mr Arnsdorf, who has extensive experience of software automation, implementation and optimisation, will be responsible for developing a go-to-market strategy to help Chili customers and prospects ‘solve the challenges they face, improve efficiency and effectiveness, and innovate and excel in a competitive market.’
Chili CEO Kevin Goeminne explained how the advent of smart templates has drastically reduced the amount of repetitive manual labour needed to produce graphics, leading to rapid growth for companies such as Chili.
‘We needed someone to help us maximise the opportunities that come with such growth and expansion,’ Mr Goeminne said. ‘We could not have found a better fit than John. He knows print, he knows brands, he speaks tech and breathes business optimisation.’
Mr Arnsdorf added: ‘Smart templates simplify and automate the process of designing and producing graphics, which should be the very basis of marketing profitability. Optimisation should be top-of-mind for marketing departments everywhere when it comes to print, packaging or omnichannel campaigns. I look forward to showing them how smart templates can make that happen by one simple software implementation.
‘The vast Chili community of partners, customers and team members is a close-knit group that’s hell-bent on delivering the best applications for the best marketing activities. The technology is maturing by the update and I’m excited to further contribute to making this happen.’
Chili Mr Arnsdorf will split his time between Chili’s Chicago and Aalst offices
