British gaming company Cowell’s Arrow has invested in two Screen Truepress Jet 520Zs, citing increased industry personalisation as the driving force behind the investment.
The Ipswich-based company, which operates in the UK and in North America, believes ‘the superior quality of the press will cement its position as the UK market leader in bingo tickets.’
Cowell’s Arrow provides high-quality gaming products across a variety of markets including bingo and lottery tickets and has been a Screen customer since 2012.
‘We initially invested in Screen’s technology as we were in need of a top-quality press that would meet growing market demand for higher quality bingo ticket printing,’ said managing director Tony Lister. ‘Unwavering reliability, business continuity and production capacity were the main reasons we decided to stay with Screen when we required an additional two printers.
‘Essentially, the purchase of the further two Screen presses means that we are prepared to meet increased demand for personalisation – essential to keep our customers returning. Screen is the obvious choice when it comes to reliable production quality to in order to meet this requirement.’
Bui Burke, Screen Europe senior vice president sales, concludes: ‘We are thrilled that Cowell’s Arrow, a prestigious market leader, uses our technology in increasingly interesting ways and remains such a valued customer.’
