Fujifilm has used an Acuity B1 inkjet printer to help Fortnum & Mason produce promotional tins for a hot chocolate display at its flagship store in Piccadilly.
The London-based retailer required a bespoke short run of ultra-high quality printed metal tins in which to present its range of luxury hot chocolate. The capital’s last remaining independent canmaker, William Say & Co, was tasked with the project.
Given the nature of the work, colour matching and achieving a high-quality finish were of paramount importance, but the canmaker found this difficult over such a short run. Eventually it approached Fujifilm, which used a demo Acuity B1 inkjet press at its Broadstairs facility to digitally print the required short run of metal sheets.
‘We’ve had a long running relationship with Fortnum & Mason spanning two decades, supplying them with tins for their luxury hot chocolate, amongst other products,’ said Stuart Wilkinson, marketing and sales director at William Say & Co. ‘With this project, we’ve combined both heritage and innovation as these large promotional tins, which stand at 50cm tall, are the first in the UK to utilise Fujifilm’s breakthrough digital printing technology. To be able to create these within such a short timeframe opens up a whole host of new creative possibilities for canmakers.’
Kevin Jenner, business manager, commercial at Fujifilm Speciality Ink Systems, added, ‘William Say & Co and Fortnum & Mason are both iconic London brands, rich in heritage. We’re delighted to be able to unite them with the aid of Fujifilm’s digital inkjet technology.
‘The Acuity B1 provides the enabling technology for metal decoration printers to add tremendous value to their clients’ businesses as well as enhancing their own credibility and reputation. Moreover, this partnership demonstrates the commercial benefits and value that digital print can offer the can-making industry and how companies within the sector can stay competitive.’
