Golf equipment specialist Pinseeker has installed a HP Stitch textile printer as it looks to branch out into new markets.
The Cheshire-based company produces a wide range of golf related products including flags, flagpins and hole cups. It hopes its new investment will allow it to expand its ProPlex range of recycled plastic products, such as tee signs, litter bins and benches. It is also looking to add a selection of outdoor furniture including bespoke cushions and covers.
The company, which has a dedicated textile operation, offers both embroidered as well as printed flags, both of which it customises. It used to outsource its dye sublimation printing, at a substantial cost, but bringing it in-house has allowed it to reduce outgoings whilst expanding its team.
‘Bringing flag printing in-house brought about a dramatic change in lots of ways,’ said managing director David Fairclough. ‘We had been spending around £100,000 each year on outsourcing this work so investing in our own dye sublimation facility not only saved us money but also allowed us to hire additional staff to improve the textile facility. It’s had a major impact.’
It was HP distributor RA Smart that recommended the Stitch S300. ‘RA Smart are local to us and have always been a really good supplier,’ Mr Fairclough continued. ‘It was great to see the HP Stitch in action at RA Smart’s demo centre and then receive delivery in March 2020.
‘The Stitch S300 has impressive print quality and speeds, an efficient front-loading design and intuitive user interface. The app lets you see what it’s doing in real time, but also helps to plan purchasing by allowing us to compare production rates on a year to year, month to month or week to week basis, which is very useful function to a highly seasonal business such as ours.’
