Graphic display specialist Leach has launched an online store in order to meet demand for its new ‘social distancing’ product line.
Since the onset of the Coronavirus the Yorkshire-based company has seen a surge in demand for informative window, floor, and wall graphics. With over 10,000sqm of social distancing graphics having been ordered in the past month alone, the firm is now printing hundreds of stock visuals which can be purchased through a dedicated virtual shop.
‘If you do venture out to buy essentials, no matter where you’re headed – be it a local shop, supermarket or pharmacy – most will have a poster on the wall or markings on the floor reminding you to keep your distance,’ explained managing director James Lavin.
‘When the world eventually manages to emerge from this pandemic, our lives – and the way in which we socialise – will inevitably change, not least in the short term. As such, these infographics will become an integral part of our lives, in the same way that ‘no smoking’ or wayfinding signs have.
‘Although some firms need these graphics now, I have no doubt that museums, restaurants, retailers and the exhibition sector will recover – and will each want to make sure that they have all the necessary signage, communications and branding in place when that time comes. And, the procurement of such collateral needs to be simple, and hassle-free.’
