Drytac has released Polar Street FX, a PVC-free aluminium print media designed for durable floor graphics in outdoor locations without lamination.

Developed in response to significant market demand for floor graphics as a social distancing tool, Polar Street FX is designed to adhere securely to rough ground surfaces including concrete, brick and asphalt, and any other low-energy surfaces. Its aluminium composition provides extra durability in high-traffic areas, for up to 12 months, without the need for lamination.

‘There is a huge market for floor graphics, and we expect that to continue for some months,’ says Shaun Holdom, global product manager, Drytac. ‘It’s essential for any print businesses offering this application to provide graphics that are safe and durable, however urgent the timeframe.’

Polar Street FX can be installed straight from the print room, with no heat required for application and no overlaminate product necessary. It is also 100% recyclable and has achieved several slip ratings and certifications, including DIN 51130:2010 and the ANSI A137.1/A326.3 slip test.

‘Polar Street FX is the ideal product for floor graphics applications in high-traffic outdoor locations,’ Mr Holdom continued. ‘It can be installed quickly and easily, is non-slip and can be recycled, ticking a range of boxes for public graphics projects.’

The white matte aluminium film, coated on one side with a clear, high tack adhesive, is available in widths of up to 1200mm and is compatible with all common digital printing technologies including eco-solvent, solvent, latex and UV.