Following the trend towards in-person events being replaced by online alternatives, Printing Expo Online has revealed that Müller Martini will be opening a 3D virtual showroom, while Printing United, the US-based trade show, has announced that this year’s event will be replaced by four weeks of online activities.

Müller Martini’s online exhibit will feature all of its production lines and a technology centre as well as a virtual conference auditorium, to offer a ‘high-end 3D experience’ that will be built into the company’s digital marketing programme.

Georg Riva, vice president of global sales at Müller Martini, said, ‘We have been monitoring the market over the last few months and have decided to offer our customers a safe environment to engage with us. The new virtual showroom will enable customers to view all our systems in full 3D, watch educational videos, download brochures and attend seminars from anywhere in the world’.

Wayne Beckett, Printing Expo Online event director, commented, ‘We are so pleased to have a brand as big as Müller Martini at the show. They really understand the concept of digital marketing and have asked us to create an amazing showroom that will give their customers a virtual environment to really understand the full range of products and solutions that they offer.’

The ‘2000sqm showroom’ is currently in build and it is hoped that it will appear on the Printing Expo show floor ‘very soon’.

Meanwhile, Printing United, the second outing of the SGIA (as was)-backed event that premiered in Texas in 2019 and was originally scheduled to run from 21 – 23 October 2020 in Atlanta, Georgia, has ‘transitioned’ to become on exclusively online series of events. Running from 5 to 26 October as Printing United Month, it will include application-focused Insight Days covering apparel, commercial, digital textile, graphics/wide-format, in-plant, industrial, mailing/fulfilment, and packaging.

‘The Printing United Digital Experience provides a unique opportunity to bring those highly anticipated product launches and engagements to the printing community at large, both from an exhibitor and attendee standpoint,’ said Mark J Subers, president of Printing United. ‘Our expert team has worked diligently to build a unique digital model to ensure that all market segments have a front row seat to this powerful, guided event, to further enhance opportunities for engagement and interaction.’