Premier Paper’s stand from the 2019 edition of Sign & Digital UK has been recognised by The World Exhibition Awards, winning the Platinum award in the category ‘Best Stand 49-100sqm.’
Premier Paper teamed up with communications agency DRPG to produce the stand, where Premier launched its new Display Graphics division. This division services the sign and display market and offers a wide choice of products suitable for POS/POP displays and graphics, intended for both short and long term use.
The two companies worked closely to develop a film inspired concept, dubbed The Premiere, which brought to life a movie set aesthetic created almost entirely using products from Premier’s Display Graphics range.
Over the course of the three day exhibition visitors to the 54sqm stand were greeted by live actors impersonating Marilyn Monroe, Darth Vader and Captain Jack Sparrow. The stand also played host to concession stands selling popcorn, movie posters and ‘instagrammable moments’ with movie props, all showcasing the different products in the Premier Paper range.
Thanks, in least in part, to its stand, Premier says it the exhibition led directly to 240 new business leads.
