Xerox has extended the range of presses that can adopt its Adaptive CMYK+ Kit with the addition of support for the Versant 180 sheetfed model, bringing options for up to a total of 11 colours including metallics, white, clear and fluorescent toners for a variety of value-adding colour and tonal effects.
Part of what Xerox is calling a ‘Beyond CMYK’ strategy, the Adaptive Kit for the Versant provides three options: the Vivid Kit, which adds gold, silver, white and clear toners; the Fluorescent Kit, which adds fluorescent versions of magenta, yellow and cyan; and the combination of both. Unlike the Iridesse press which can print up to six colours in a single pass, the use of more than four toners on a job in the supported Versant models will require additional passes through the press.
Xerox is keen to stress the added value of using extra colours, citing market research suggesting that profit margins can be increased by between 50 and 400% via the addition of these embellishments:
‘The Versant CMYK+ Adaptive Kit delivers what print providers need – the ability to provide higher value offerings without major investment,’ says Marybeth Gilbert, vice president and general manager, Production Business, Xerox. ‘The Versant kit further expands Xerox’s market leading Beyond CMYK portfolio, providing our customers opportunity for digital print enhancements from large volume print shop to light production and into the office space.’
The kits are available immediately in EMEA and the additional colours are supported in the EFI Fiery digital front ends of the Versant 180 with or without the Performance Package.
