Yorkshire-based Claremon has installed a Canon Arizona 1380XT 2.5 x 3m flatbed printer in order to expand into B2C selling and offer a range of products directly to the public via its website.
The company serves customers in the product presentation, signage and display sectors, and has an established web-to-print operation, while also producing a range of print and textile products . Because it didn’t have a wide-format printer, larger scale and more complex work was being contracted out.
The decision to bring the wide-format capability in-house was made to future-proof the business and bring new revenue streams. Quality and flexibility were key criteria, as was the ability to print on rigid materials, though a roll option to handle flexible media was also important.
Managing director John Conroy said, ‘We looked at a number of alternatives, focusing on a combination of quality and productivity to meet our customers’ varying needs but Canon was the only choice for us. We were looking for a machine that was as versatile as possible and the Arizona, with the roll media add-on, ticked all the boxes.’
A Zünd G3 cutting table was also installed to provide the necessary finishing capabilities in-house too and the combination has allowed Claremon to develop ‘campaigns on demand’; these can incorporate litho and digital print into personalised pieces, such as bespoke wallpaper and instructional graphics and signage to help businesses during the Coronavirus crisis. This is helping Claremon to offer additional services and expand into new markets, particularly in the B2C market and the company has hired new members of staff to help it manage this increased demand.
‘In the long-run the Arizona will help us to improve logistics and save vital time – ultimately helping us to get products to customers quickly and efficiently. Through new revenue streams, we also anticipate a growth in profit in the near future,’ added Mr Conroy.
