Heidelberg is set to host a virtual Innovation Week as part of a move to support its customers across the commercial, packaging and label segments.
The digital event, which will take place from 19 – 23 October, will highlight the need for digitisation of print shops. The company believes this is necessary in order to enhance productivity and competitiveness and therefore build a print media industry ‘fit for the future.’
Under the theme ‘Unfold your Potential,’ the event will also showcase Heidelberg’s latest innovations, feature online presentations and give customers a platform to interact with the company’s staff. The entire programme will be streamed live, and customers can access the content on-demand, at the beginning of each day.
Heidelberg also plans to use this event to ‘guide customers and other participants on how they can implement creative solutions, continue to be agile, build their business and make intelligent investments in products and technologies despite the ongoing pandemic.’
‘We need to adapt in an ever-changing technological world,’ said Ryan Miles, managing director of Heidelberg UK. ‘We want to keep our customers up-to-date with all Heidelberg products and developments. Innovation Week will present the newest tools to increase the productivity and competitiveness of our customers print shops.’
