The Magic Touch has launched Soft Metallic, a new variation to its range of Flex, Flock, Glitter, Reflective, Holographic and Foil products, all part of the established MagiCut brand.

With the market for personalised and short run garments going from strength to strength, and the demand for unique effects and styles continuing to grow, Soft Metallic has been designed to tick all the boxes for those looking to decorate a vast range of different garments and textiles with ‘the ultimate soft metallic feel.’

Soft Metallic is available by the metre in 500mm rolls, nine different colours and is lightweight at 62 micron. Two years of development has meant it should be easy to cut using traditional plotter/cutters.

It also described as ‘perfect’ for cotton, polyester and poly/cotton blends as well as performance fabrics that require that extra stretch flexibility from the transfer. The Soft Metallic transfers are applied at 150°c for 10 seconds, medium pressure and peeled cold, the process is suitable for sportswear, fashion, promotional, workwear and craft markets.

The product is also available in the UK from Ralawise and Pencarrie as part of its 2021 new product offering.