Pureprint Group has acquired Smudge, a photographic and e-commerce studio, as it continues to diversify its offering.
The announcement comes hot on the heels of Pureprint, which was founded in 1926, installing the UK’s first HP Indigo 100K digital press.
Over the past two decades the group has diversified into a marketing services business, offering its clients a blend of outputs that include print, data management and marketing technologies. In recent years it has seen significant growth in the gifting and personalised markets and adding a specialist e-commerce photographic offering was considered a natural next step.
‘As our clients’ needs have changed, we continue to align our investments to ensure we always deliver against their requirements,’ said Pureprint CEO Mark Handford. ‘The acquisition of Smudge is another step in our evolving history that ensures we still stay relevant in today’s market.
‘We have a diverse and broad range of clients and growing markets who will benefit from the services that Smudge brings to the Group. By contributing to the creation of assets and managing the workflow through our marketing technology platforms, we can execute consistent campaigns across multiple channels.’
