Via a new partnership, Tradeprint is to offer participation in the Printt Click & Collect consumer-facing service exclusively to its Tradeprint Pro clients.
The Printt model offers convenient local printing via an app which enables print customers working from home or anywhere else to place work online and have jobs delivered or to collect them from Ryman stores nationwide.
Aimed at printers with a retail presence or high street storefront, the new service allows printer participants to view available jobs placed through the Printt app and see their requirements. If an order is accepted, instructions are downloaded, the job printed and put into an envelope with a cover page ready for the customer to collect.
Sales and customer success director Anthony Rowell said, ‘We are really excited about this new service as it provides a new and innovative revenue stream to those print resellers with a retail footprint. The increased pressures of lockdown, and the continuing situation with Covid-19, mean this new service provides a safe and easy way to order and collect those important printed documents.
‘We believe this new service will help those print resellers gain all important footfall and lead to increased revenue from the profit-sharing print fulfilment model.’
Mr Rowell added that the Printt platform has over 200,000 customers and explained to Digital Printer that pricing is set with the printer in advance and then integrated into the app: ‘There is a revenue share after costs split between the retailer, Printt and Tradeprint – the majority of the margin sits with the reseller. Tradeprint’s margin is very small and we don’t see this as a significant revenue stream for us; we really hope that it’s something that will raise the profile locally for these resellers and increase footfall … we see it as an added value service at a time when our reseller customer base needs as much help and support as possible.’
Jobs are initially limited to simplex or duplex A4, mono or colour, with no binding options; Mr Rowell says Tradeprint is working on a road map with Printt to add more products.
