Diamond Digital has installed a VeloBlade digital die-cutter, strengthening its existing relationship with Vivid.
The London-based company saw the opportunity to branch out into different markets by combining its printing and foiling with digital die-cutting. It is now eyeing a range of new opportunities in packaging for face masks, gloves and display boxes.
‘We decided to buy the Veloblade from Vivid to help us express our creative side and be different to the ‘normal’ printer,’ explained Gary Norris, director at Diamond Digital. ‘We love bespoke items here, and standing out, and Vivid is a great fit for us with the systems they provide. We’re also making a conscious effort to reduce costs and become more efficient on our turn round times. Now we know longer have to outsource all our die cutting, thanks to purchasing the VeloBlade, this will help us achieve these two goals.’
As for why the company chose the VeloBlade over comparable systems Mr Norris added, ‘We had an extensive look at the market and what was on offer but, having dealt with Vivid before and already running other systems from them, we knew the quality of product and service we would get. This combined with the price being more than suitable meant we chose VeloBlade over the competition.’
