Shirtworks has installed a Kornit direct-to-garment (DtG) production system as well as the company’s new workflow software.
The software, a product resulting from Kornit’s recent acquisition of Custom Gateway, provides end-to-end management capabilities of the production process.
‘Shirtworks supplies decorated garments to all industries,’ says Arron Harnden, the brand’s managing director. ‘We have a very diverse customer base, from consumers ordering one-offs to small brands and ethically-conscious B2Bs needing up to a thousand pieces or more. We are known as an ethical decorator, GOTS-approved for both screen and embroidery.’
Having supplemented its screen printing capabilities with embroidery, Shirtworks believes Kornit will enable it to produce lower volumes of garments than it would produce via screen print, in a manner that meets its quality standards and is profitable in all quantities.
‘We turned to Kornit because it offered a one-process solution, and its inks are GOTS-approved, which is very important to us,’ continued Harnden. ‘Being able to match Pantones is also very important to us, and key to moving our screen print clients over to DtG. We also wanted a retail-ready product that would enable us to expand into drop-shipping.’
‘Shirtworks was one of the first screen print shops to establish their own website, and it’s that spirit of looking forward and anticipating customer needs that led them to supplement their production capabilities with efficient, eco-friendly Kornit systems,’ added Chris Govier, Kornit’s European MD.
‘Kornit prides itself on developing technology that offers speed, quality, and versatility, while answering the demand for more sustainable and responsible business practices. We’re proud to give Shirtworks the capabilities they need to grow their operation in the on-demand, e-commerce marketplace, while staying true to their mission and reputation.’
