Pureprint Group has appointed Kelly Harris as business development director of its online printing business YouLovePrint.
Mr Harris will be responsible for continuing to grow the brand through direct sales, online marketing, enhancing the user experience and growing the range of products available.
YouLovePrint was formed in 2017 by Lloyd Bromhead and Ed Handford, son of Pureprint CEO Mark Handford. The majority stake of YouLovePrint was bought by Pureprint Group in 2018, supplying both the creative community, print managers and end users of print.
Pureprint CEO Mark Handford stated, ‘I am delighted that Kelly has agreed to re-join the business. With more buyers migrating away from traditional print purchase solutions for standardised print products, accelerated by Covid challenges, we want to continue to grow this part of the business and build on its successes.’
Mr Harris has over 30 years print and technology experience, most recently at Cimpress’ UK subsidiary Tradeprint gaining valuable experience around online marketing, customer journey and order processing.
He commented, ‘YouLovePrint offers a unique proposition in a crowded space by manufacturing all of its work within Pureprint Group with its well renowned quality and sustainability and the benefit of convenience and efficiency of an online solution.
‘All too often the online marketplace has been about price – clearly we have to offer value for money, but for us, it’s also very much about quality and ensuring everything is produced in the most environmentally responsible way.’
