Appeal Media has installed a Ricoh Pro TF6250 UV. The Falkirk-based company said the investment was necessary due to its policy of always saying ‘yes.’
‘Customers would come in and ask if we could print this, can it be a little bit bigger, can you print me a poster, a window vinyl, so on and so forth,’ said Co-founder Scott McCabe. ‘People continually asked us to add more products to our gamut, so that’s exactly what we did.
‘We got into large format in around 2010, because at that point we realised we had an opportunity within the automotive trade, producing vehicle livery. In 2020 we grew again with a Ricoh Pro TF6250 UV flatbed bought specifically for a new business, Aroc Compliance, launched to service the construction sector. We were already well connected there and were frequently asked for site signage, flat panels, and other graphics.’
Appeal Media and Aroc Compliance moved to new premises to accommodate the TF6250, not simply the machine itself but an end-to-end free-flowing workflow with the flatbed printer at the centre.
Mr McCabe added that the ease and speed of printing jobs on the new direct-to-substrate technology of the Ricoh Pro TF6250 has significantly improved turnaround times. ‘Productivity has gone through the roof’, he said, ‘but being able to wow customers is as important.’
He gives the example of a set of signs for a cleaning company designed to make people aware the floor is wet. ‘We created the 4′ x 4’ aluminium panels and printed spot UV on the ‘wet’ part in the design. Without saying it’s a wet floor, the design tells you it’s a wet floor. It’s all about getting creative and showing your clients what you can do. We have a lot of customers who don’t really know what they want but they know they want something different, so using technology that lets your creativity flow can make a really positive impact on your business.’
