Route 1 Print has launched a range of free resources to help print businesses ‘get back on top’ and boost sales after lockdown.
The South Yorkshire trade printer’s latest initiative centres around the Essential Guide to Rebuilding Your Business After Lockdown, a free eBook which contains advice on how printers can prepare their businesses for re-opening.
‘We want to do whatever we can to support our clients at this critical time,’ said brand manager Christie Round. ‘This resource launch is just another example of how we’ve been working to support printers over the past year. We will continue to work with our clients to find out how we can best help them at every point in their rebuild plan and beyond.
‘If there is something else that we could be doing to make things easier for print buyers, we want to hear about it. After all, client feedback is the best way we can learn how to improve our service. We’d like to encourage our clients and other print buyers to get in touch if they have any ideas, and we’ll get to work on finding a solution.’
The guide is designed to help printers form a comprehensive rebuilding business plan. It is intended to provide readers with information about important product and pricing considerations, as well as marketing and sales strategies to ensure they are driving a healthy profit margin from the start.
In addition to the eBook, Route 1 Print has also released a series of marketing templates. All are focussed on ways printers should be promoting themselves to their own clients after lockdown. Each collection includes an email, poster, social media post, and a direct mail piece.
