Xeikon has opened a new online centre dedicated to the fast growing wall decoration sector. The company says it aims for this centre, which boasts a 3D visual browsing experience, to grow into ‘the ultimate advisory hub for printers and converters searching for the latest innovations and advice on everything digital.’
The virtual space offers Xeikon a way of demonstrating its digital production portfolio of hardware and software, with specific sections providing in-depth advice on how to get started when considering digital production, information about different types of applications and digital printing solutions, background on the different markets that the company covers and guidance about production workflows and automation tools.
‘We are seeing continuous growth in the number of wallpaper printers and large format print service providers looking at digital wall deco printing,’ explained Dimitri Van Gaever, market segment director for graphics arts. ‘But also adjacent businesses such as architects, interior designers, retailers and instore communication professionals are looking for creative ideas and want to explore the possibilities of digital printing. In the last few years this market has already been experiencing a fast moving transformation and this evolution has not impacted by the current pandemic circumstances but it is actually accelerating. Therefore, our first virtual showroom contains our Wall Decoration Suite and is designed to ‘bridge the gap’ and connect the physical world to the virtual world. We’re very excited to let everyone discover our solutions 24/7 at their own convenience, no matter where they are on the globe.’
Danny Mertens, Xeikon’s corporate communications manager added, ‘Our new virtual showroom experience follows a set navigation path through Xeikon’s machine hall where visitors will find all they need to book a demo, access and download product brochures, watch a selection of videos as well as print samples on ‘seetheproof.com’. Users will have easy access to connect with Xeikon’s product experts. Content will be regularly updated and there will be facilities to download the latest information on the power of dry toner technology, technical specifications and the latest product updates.
‘Our advisory service is an integral part of our offering. We know that a successful and cost-effective investment works best after consultation at all levels The drive to customisation is extremely high in many areas in which digital production is the key technology. Xeikon will also use these tools during our ongoing programme of live events to ensure customers have a consistent supply of information at all times. With over thirty years’ experience, Xeikon has an in-depth understanding of all digital technologies and we are looking to further build on this platform for other markets.’
