Wide-format specialist MacroArt has completed an installation of more than 3000sqm of graphics at Wembley Stadium. The project, undertaken for the EFL Papa John’s Trophy Finals ‘Wembley Weekender’, saw entire sections of the ground rebranded overnight.
MarcroArt also confirmed that the entire installation was completely carbon neutral, with 2500sqm of seat kills produced from PVC-free Kavalan, immediately reducing the project’s overall carbon footprint by more than 30% when compared with traditional banners.
Following the completion of the event, all graphics and signage were recovered by the MacroArt team and returned for recycling in the relevant waste streams. In addition, the carbon footprint of the materials used for the event was also calculated and has been offset by MacroArt’s investment in UK Woodland Carbon Units to deliver a net zero carbon impact.
‘Sustainability is key to many of our clients and providing graphics that have a minimal impact on the environment whilst maintaining performance is a game changer for today’s events,’ said Matt Guise, MacroArt’s sales director.
‘It was very rewarding to work with an organisation as committed as we are to carbon neutrality, and the team at EFL supported our efforts at very stage. We look forward to continuing our work with them and it is clear that reducing our carbon footprint will remain at the very top of the league table for both our organisations.’
