Lincoln Print & Copy Centre has installed a KAS K640 bookletmaker from Ashgate Automation to meet demand for short-run A4 landscape booklets.
The company, which recently installed a Xerox Versant 280 to enhance its digital offering, now has the capacity to print and finish landscape booklets, with covers, from about in runs ranging from five to more than 100.
‘We pride ourselves in being creative and finding solutions for our customers’ requirements but this was one area that we were unable to satisfy,’ said director Karen Arnold. ‘For many years we have produced short run A3 folded to A4 booklets as well as A5 and A6 formats. However, we have had to turn down requests for short run A4 landscape booklets. Unless it was a reasonable run of over a hundred copies, it was not viable for us to outsource the job.’
Ms Arnold was already aware of the KAS K640 both by experience and reputation. ‘We had one of their bookletmakers when my parents were running the company,’ she explained. ‘I looked on their website and saw a video of the K640 being demonstrated, read the specification and knew that it was the right machine for our needs. I didn’t need to visit their showroom because I had confidence in the company. As for its features, physically it is quite compact which is important because space is at a premium. The K640, unlike some other models I researched, is affordably priced, ensuring that we can produce short runs profitably.’
The machine was immediately put into action, with the company having two jobs ready for it from local estate agents who wanted their brochures to stand out from the crowd. ‘It is ideal for this type of work, not only because of the format it can handle but because it finishes a range of stock including coated, uncoated or silk,’ Ms Arnold finished. ‘We recommend 250gsm for the cover and 160gsm for the inside pages. We look after the printing requirements for a wide range of businesses within a fifty mile radius. The initial interest has convinced us that we have found a gap in the marketplace for A4 landscape booklets and look forward to this investment bringing in new business.’
