Route 1 Print has launched a new Application Programming Interface (API) to streamline the print buying process and to open the door for automated print buying opportunities.
The API allows clients to link their website or order management system directly to Route 1’s factory. This means that customers can have their specifications supplied automatically to the production team without having to spend any time transferring order details from their MIS to the Route 1 website.
Predicted benefits of this new system include time saved on duplicating job specifications, money saved on transactional costs per order and peace of mind when it comes to getting the best price thanks to the automatic pricing updates that come with the API. It also means print buyers can offer shorter turnaround times because their orders are entering the production workflow as soon as possible.
‘We’re thrilled to bring more integration into our buying process,’ said Sarah Kilcoyne-Guilliam, who has been central to this new development. ‘Automated solutions can give so much back to our clients and we anticipate a big shift towards this way of buying in the future. Our API will help clients to focus on what really matters to them.’
The Yorkshire-based company has developed the API by creating bespoke solutions for select clients. It is only after a number of successful migrations to the system that it is offering it to a wider audience.
‘The API has been a huge help to our business growth,’ said one of the early adopters, a ‘high profile’ print procurement business. ‘We would not have been able to handle such large order numbers without automation and this means we still get the Route 1 Print service. Having worked with Route 1 Print for a couple of years now, we can trust that they will give us the quality we need.’
