InkTec Europe has publicly committed to maintain its ink prices at their current level.
Despite a rise in many consumable prices as a result of the pandemic and Brexit, the company says that improved production efficiencies and a streamlined manufacturing processes will allow it to keep prices as they are.
As Peter Davidson, head of IP Consumables comments, ‘This may be a surprise to the market; however, it has been warmly welcomed by our customers who are already under immense business pressures. Our priority during these times has been to support our customers and this has proved particularly important for those needing a consistent ink supply.
‘In fact, we have managed to remain operational throughout and as businesses are returning to capacity are seeing an increasing demand for aqueous inks. This is being driven by businesses seeking more ecological print solutions with the growth of dye sublimation and pigmented aqueous ink sales.’
Joey Kim, managing director of InkTec Europe added, ‘Unlike other manufacturers who may outsource inks and related parts; InkTec’s South Korean research, development and production plant uses our own technology and vast experience in the large format arena. This control has enabled us to tightly manage the processes and associated costs over the last year, which is why we are keen to ensure that this equally does not affect our ink pricing structure.’