Burnley-based Production Print Direct has joined Konica Minolta Partner Programme as it looks to capitalise on a post pandemic resurgence in production print across the north of England and Scotland.

Managing director Mike Ashforth has predicted that the easing of lockdown in the UK could result in as much as 40% growth for the company this year. He said, ‘There are strong signs that commercial printers are looking to make new investment into more efficient and flexible equipment, as they respond to the rising demand from sectors such as the hospitality and leisure industries.’

Mr Ashforth said that he has been excited by the potential of the partnership, explaining, ‘Konica Minolta’s products are vastly superior, the quality is without question and the excellent levels of serviceability make them ideal for us to sell and support with confidence. With access to a very comprehensive range of products, the highest level of technical support and access to industry experts, this partnership enables us to deliver even greater value to our customers. There is a great pipeline of Konica Minolta products available – such as labelling, inkjet technologies, and software solutions – which have huge scope for what we deliver to customers and will be an important stage in our growth as a business. We are excited to be taking this step together.’

For Konica Minolta’s part, Production Print Direct’s extensive industry expertise and customer experience was a major attraction, as head of sales for partner channel Cameron Mitchell spelled out, ‘Konica Minolta have enjoyed a global leadership position in the production print market in recent years and it is an area of strategic focus. Production Print Direct have a good level of specialisation and expertise in this growing market and we are delighted to partner with them.’

 Jon Hiscock, head of production and industrial print at Konica Minolta added, ‘With a strong manufacturing heritage and reputation for innovation, Konica Minolta continues to develop and bring new products and solutions to market which meet the requirements of the evolving production and industrial print environment. With many organisations looking to break through the dense digital noise, and the market expected to bounce back reasonably quickly from the recent challenges, we see Production Print Direct as a great addition to our Partner community and is ideally placed to deliver on our shared vision.’