Go Inspire Group, the Leicester-based print and marketing company, has become the latest member of print and paper advocacy group, Two Sides. Go Inspire follows hot on the heels of Solopress and Pepper Communications, both of which have signed up in the last few weeks.
‘At Go Inspire Group, we know that your marketing print is more than just a piece of paper,’ said Patrick Headley, CEO at Go Inspire. ‘It represents your brand and is a powerful, persuasive and proven addition to any marketing strategy. By joining Two Sides, we hope to promote the sustainable qualities of our company and an industry that has a great sustainable record.’
Jonathan Tame, managing director at Two Sides UK added, ‘There are many environmental myths that surround the print and paper industry, our latest research found that most UK consumers vastly underestimate the paper recycling rate. Only 17% believe it exceeds 60%, in fact it’s 72%..
‘Misconceptions like this mean the work we do at Two Sides is more important than ever. Welcoming new members on board is always a pleasure, and it means we are able to share the environmental merits of print and paper with a much wider audience. We look forward to working with the Go Inspire Group.’
Signing up to Two Sides will mean that Go Inspire has access to a ‘large library’ of co-brandable communications tools, consumer research, industry-leading information, sustainability advice, and events.
