Canon has been confirmed as the Official Imaging Supporter for the Birmingham 2022 Commonwealth Games. The company says it plans to use its ‘imaging expertise’ to showcase the event, inspire people across the world and to nurture a new generation of sports fans.
Next year’s event, which will run from 28 July until 8 August, is expected to see more than 6000 athletes from 72 nations and territories descend on the Second City to compete in 19 sports and eight para-sports. Organisers are anticipating that more than one million spectators will attend and that the global TV audience will exceed 1.5 billion.
‘At Canon we have a proud heritage of supporting world-class sporting events, so we are incredibly pleased to be the Official Imaging Supporter to the Birmingham 2022 Commonwealth Games,’ said Yuichi Ishizuka, president and CEO of Canon Europe, Middle East and Africa. ‘We believe that imaging can transform our world, and we look forward to using our full-range of innovative technologies to support the welfare of athletes, ensure the smooth running of the Games and inspire sports fans across the globe.’
Ian Reid, CEO at Birmingham 2022, said, ‘We are delighted to have Canon on board as they join us as our Official Imaging Supporter for Birmingham 2022. Canon is a clear leader in imaging technologies and has an enviable pedigree when it comes to sports and leisure events and it is this that makes them the perfect partner to help us deliver a truly memorable edition of the Games.
‘As well as inspiring fans and athletes across the world, Canon are using their expertise to work with us on our engagement programme across schools and communities. We are looking forward to working together to embrace and champion the youth, diversity, humanity and pride of the region and the Commonwealth.’
