International Paper has confirmed that it will keep fighting against breast cancer by continuing to take part in the HP Office Pink Ream campaign. The company, which specialises in fibre-based packaging, pulp and paper, has taken part in the campaign for the last five years, collaborating with Think Pink Europe, an organisation which brings together national breast cancer initiatives across the continent.
Since the launch of the initiative in 2017, over €450,000 has been raised across Europe, with the UK sect portion on of the funds supporting over 200 local, regional and national projects through the support of Pink Ribbon Foundation. In the UK alone more than 12,000 women die of breast cancer each year, but the survival rate has doubled in the past 40 years due to a combination of improvements in treatment and care, earlier detection through screening and a focus on targets, including faster diagnosis.
The Pink Ream is designed to be instantly recognisable with its specially designed pink packaging for reams of HP Office paper and this year it will also be available in HP Everyday 75gsm, a lighter alternative to HP Office. For each Pink Ream sold, International Paper donates £0.10 to UK programmes focusing on breast cancer research, awareness and prevention. The campaign has previously been honoured as ‘Initiative of the Year’ at the European Office Products Awards.
Through The Pink Ribbon Foundation financial support has been provided to a number of UK charities and projects, including Littlelifts, which delivers comfort boxes to those who are facing chemotherapy, South East Cancer Centre, a provider essential wellness therapy and Tenouvs, which uses a mobile support unit to treat breast cancer survivors suffering with the long term side effects.
The HP Pink Ream will be available to consumers throughout October, which is worldwide Breast Cancer Awareness Month, and November. International Paper has been manufacturing and marketing the HP Papers brand under exclusive licence since 2000.
