The BPIF has said that the recent Visual Media Conference (VMC) has shown that virtual events can supersede geographic boundaries. The three day conference, which had the tagline’ Sustainability through Innovation’, drew participants from not just the UK, but across Europe, the US and Asia as well.
This year’s VMC, a joint initiative from CDI, BPIF and BOSS brought together the business supplies, digital and print industries to delve into trends, technology and innovations affecting our sectors.
‘The Visual Media Conference has always been about the intersection where creativity, technology and print meet,’ said BPIF CEO Charles Jarrold. ‘Creativity is stimulated at these boundaries, where disciplines intersect, where there’s creative tension. Solving challenges, particularly around the area of this year’s conference focus on environment and sustainability requires imagination, creativity, entrepreneurialism, and a will to take action – all aspects that shone through a roster of presentations of greater depth, range and quality than ever. I’ve learned much, been inspired, and encouraged to follow up and explore many topics, issues and opportunities raised over the last 3 days, and of course, made many new really interesting contacts!’
Across the three days more than 300 people attended 28 sessions. Speakers included representatives of Nestlé and ASDA, designers working on Bugatti and a host of print manufacturers such as Canon, HP and Xeikon. There was also a special guest appearance from Frank Romano, described by the organisers as a global print guru.’
The conference aimed to provide best practice ideas to define sustainability for the environment and for businesses. The programme itself was intentionally presented as a ‘TV Schedule’ to allow attendees to watch specific sessions depending on their individual priorities.
