Where The Trade Buys has teamed up with Jane Means, whom the company describes as ‘the undisputed queen of gift wrapping,’ to make the approaching festive season extra special.
Ms Means has spent the last 26 years working all across the globe, showing companies and individuals how to transform their presents into a magical experience. As part of her new agreement with Where The Trade Buys she will share her secrets with the trade printer’s customers.
Where The Trade Buys has a wide range of bespoke Christmas products and believes the partnership with Ms Means can help add an extra dimension to the ‘unboxing’ experience.
Mss Means, who has worked for brands including Fortnum and Mason, Dior and Selfridges along with wrapping gifts for everyone from royalty to Victoria Beckham, has recorded a number of videos showing how to add value to any product. She will also be providing insider tips on how Where The Trade Buys’ customers can enhance their own products.
‘Wrapping something properly turns the mundane into something really special,’ she said.
CEO Gary Peeling echoed Ms Means’ words about the importance of the unboxing experience. ‘Bespoke wrapping paper really helps someone’s brand stay front of mind,’ he said. ‘It enhances the customer experience and makes a product memorable, for a fairly low cost.
‘A personal touch helps build brand loyalty and can take an item – even an inexpensive one – to the next level. We’re delighted to be working with Jane and to showcase her skills which we believe will be absolutely invaluable to our customers.’
