Printful has revealed that a successful Black Friday and Cyber Monday (BFCM) period has helped its gross merchandise value (GMV) reach more than $1 billion and its total number of items printed break the 40 million mark.
Despite the challenged posed by the pandemic, the ecommerce industry’s revenues are still projected to increase to $5.4 trillion in 2022. Printful says that this increasing demand, as well as the popularity of side hustles and social media trends, have been a major driving force behind its growth, which has culminated in the opening of a new British fulfilment centre.
‘Black Friday and Cyber Monday is our busiest time of the year,’ said Printful CEO Davis Siksnans. ‘Each season, our customers—business owners around the globe—start preparing for the holidays earlier than the last. Their 2021 campaigns and efforts have paid off because, during the BFCM weekend alone, they generated more than $13 million in sales. I am proud to announce that, as a result, this has been our biggest peak season yet.’
Printful added more than 70 products to its repertoire during the course of 2021, bringing its total offering to more than 300 items. The company received around 285,000 orders across BFCM 2021, with its most popular products proving to be t-shirts and sweatshirts for the apparel category and mugs and posters for home and living. The largest bulk order received was for 240 hoodies at a total cost of $7380.
Alongside the new Wolverhampton fulfilment site Printful has expanded its presence in Mexico and opened a new facility in Dallas, Texas. These operations, alongside the company’s existing sites, allowed Printful to deliver orders across 132 countries over the course of BFCM.
