Deluxe, an American company that specialises in payment solutions and technology, has installed an HP PageWide Web Press T250 HD with HP Brilliant Ink. The press, which has been installed at a Deluxe facility in Kansas City, is set to be the first of a series of PageWides which the company will take delivery of.
Deluxe, which claims to be the company that invented the cheque book, says that the PageWide will allow it to ‘extend its capabilities and enable new product development.’ Specifically the business is aiming for faster implementation of new products and customer services, expanded cheque designs, four-colour, two-sided bound inserts for advertisements and more.
Tracey Engelhardt, president of cheques at Deluxe, commented on the investment. ‘While Deluxe transforms into a digital payments company, we are making responsible investments in our cheque and promotional solutions production to extend our long-term competitive advantages,’ she said. ‘Cheques remain a critical part of the payment ecosystem according to the Federal Reserve. Deluxe plays a leading role shipping more than 120,000 packages of checks each day to our customers and their customers. The HP T250 helps Deluxe further our leadership not only in the US, but Canada as well where we have had significant competitive wins.’
Carles Farre, vice president and general manager at HP PageWide Press, added, ‘We’re pleased to continue working with an innovative strategic partner like Deluxe and happy they have chosen the HP PageWide Web Press T250 HD with HP Brilliant Ink. Having a long-standing relationship with Deluxe, we’re excited to see their continued expansion plans as one of the pioneers in the industry enhancing their digital print and payment solutions.’
Finally, Garry Capers, president of the cloud and promotional solutions at Deluxe, put in, ‘Deluxe and HP are innovative, creative partners, so it was a natural fit for us to tap their next generation technology in order to further extend our market leadership.’
