Canadian print service provider Cober has said that installing an Infigo web-to-print platform has seen its print on demand revenue increase by 20% in just 18 months.
The company, which is based in Kitchener, Ontario, has been in business for more than 100 years. For 15 of those, Cober has been offering web-to-print services through a number of different providers but made the switch to Infigo in April 2020 prompted by increasingly complex demands from its customers.
Vice President of technology Erwin Driever explained, ‘We required a highly responsive web-to-print system capable of supporting enhanced demands for highly complex variable data composition. However we also wanted a user friendly interface that could easily integrate with our other systems. Our research led us to Infigo and we all felt that this was the best solution for our current requirements and future needs.’
By integrating the Infigo platform with its Tharstern MIS, as well as its pre-existing internal workflow, automation, payment and shipping systems, Cober can now receive orders, take payments, manufacture and ship orders with ‘minimal’ human involvement.
Mr Driever expanded, ‘The ability to provide end to end manufacturing and shipping, with as few touches as possible, provides benefits such as faster response, quicker turn-around times, efficient manufacturing and timely shipping. Infigo’s web-to-print software has positively impacted our business. We have been able to increase our web-to-print portal presence by more than 10% during these crazy pandemic times, adding new, better and more responsive functionality that we previously couldn’t offer.’
It hasn’t all been smooth sailing, however. Cober’s original plan was to migrate all its existing web-to-print portals to the Infigo platform directly after implementation and training. However increasing demand for its web-to-print services threw stumbling blocks in the firm’s path. Mr Driever outlined, ‘We were slowed down due to interest from new customers in our web-to-print services, all based on what the Infigo solution could provide. While we continue migrating existing sites to Infigo, we have been fortunate to acquire and onboard a number of new clients from some major brands, resulting in an increase in revenue in our on-demand pillar by 15 – 20%.’
Douglas Gibson, CEO of Infigo, isn’t surprised by the return-on-investment Cober is generating. ‘I’m often asked if we hype up the potential returns of investing in web-to-print,’ he said. ‘However, the proof is in the pudding, e-commerce isn’t going anywhere. B2B e-commerce in particular is forecast to grow by more than 18% by 2028.
‘Cober has been in business for 100 years. I doubt I’ll be around to see it but by partnering with Infigo we’re helping them set the foundations for the next century. I can’t wait to see the returns they generate using our platform over the coming years.’
