Enfocus has announced its ambition to be ‘the preferred software platform that prevents people from doing the same task twice,’ as it unveils a new brand identity and strategic direction.
The Belgian company, which was established in 1993, provides PDF quality control, advanced PDF editing and workflow automation solutions for the graphic arts industry. It says that it has built its market position by ensuring that its software is the most versatile on the market, and that the new brand and strategy are intended to push the business out of its comfort zone and challenge it to achieve more.
‘2022 is an exciting year for the Enfocus team and we’ve truly hit the ground running,’ commented general manager Tomas Van Rossom. ‘To reflect our business and culture, which is dynamic, fresh, bold and forward-thinking, we have rebranded to ensure our visual identity represents the technology pioneer we’ve matured into over the last decade.’
He continued, ‘We have a new company strategy, which redefines our vision, mission and next strategic steps, including growth in new markets beyond print. To complement this evolution of the Enfocus brand and strategy, we are building an integrated product suite that enables us to develop more solution packages for our customers. Additionally, we are growing our team to better support our customers, new and old, who are in turn bringing innovative ideas into our business. This truly is a new generation of Enfocus – all the qualities we’re known for pushed to the next level.’
Speaking about the new branding, which was rolled out on 1 March, Mr Van Rossom added, ‘At Enfocus, we are all about agility – tailoring software solutions to meet our customers’ specific needs. It’s not about force-fitting our technology and innovation for its own sake. It’s about ensuring we always build the most versatile automation software to eradicate duplication, errors and waste in businesses. As such, our new branding reflects who we are and where we are going, centred around the theme of doing business ‘your way’ a sentiment that is core to our business philosophy.’
