Neschen has introduced PP matt backing, a PVC-free product intended for high-quality advertising applications. The German company, which specialises in self-adhesive products and coated media says that it has developed the new product to be both effective and durable.
PP matt is a ‘matte, warm white film’ that is applied as a background laminate to the print side of a mirror-printed transparent material, creating what Neschen describes as ‘a high-quality white surface look with very good opacity.’
The self-adhesive polypropylene backing film has been produced especially for lamination with PVC-free printing materials and comes equipped with a water-based adhesive. Neschen says that it is ‘not only sustainable but also very durable, dimensionally stable and easy to handle thanks to the innovative material.’
Neschen managing director Kai Tittgemeyer commented, ‘As an alternative to full-area white printing, our PP matt backing film can reduce our customers’ production time and costs by up to 50 percent. With PP matt backing in combination with one of our transparent media, such as UVprint PP easy dot transparent, we have developed a good answer for the further increasing demand for PVC-free product solutions.’
Dirk Peereboom, the responsible product manager, added, ‘PP matt backing enables an ecological result that, on top of that, looks very appealing and lasts a long time. The film is just as suitable for use in shop windows as a diffuser for backlighting in lightboxes or display cases.’
