Taya Groups has sealed a distribution partnership with large-format media and films supplier Pixia, which will see the Dutch company supply the Kavalan brand in the Benelux region and Germany.
Pixia will officially launch the range next week at the Print & Sign Expo, taking place in Gorinchem, The Netherlands. The launch will include a demonstration of printing on Kavalan Sunlight Weldable on the Agfa booth at the show.
Utrecht-based Pixia says it intends to focus more and more on the banner and textile markets which makes now the perfect time to partner with Kavalan and offer access to environmentally-friendly materials to more customers. It described the Kavalan Eco-Calculator as a ‘particularly attractive value proposition’, thanks to its unique ability to make the eco-savings of Kavalan products measurable, comparable, and accessible.
Rob Karpenko, director of sales at Taya Europe, commented, ‘We’re delighted to welcome Pixia to the Kavalan family. Pixia is perfectly placed to service those customers looking for PVC-free solutions. I know the team will make full use of the wide-ranging marketing support we provide and particularly the Eco-Calculator with their customers, specifiers and brand users conveying the powerful eco savings achieved by using Kavalan PVC-free products. This is the start of a great partnership!’
Jeroen van Dortmont, managing director at Pixia, added, ‘Kavalan represents a massive opportunity for us and our customers. People are increasingly mindful of how we are treating the planet, and looking for ways to be more environmentally-friendly, and following our conversations with Rob Karpenko, we decided to go for it! As well as being an awesome product, a huge strength of Kavalan’s is their data that allows users to measure their impact and really tell a story about the difference they’re making for the planet. Kavalan is way ahead of the competition, which works for us – we aim to be ahead of the competition as well.’
