Web-to-print specialist Infigo has launched a fitness challenge designed to raise funds for those affected by the war in Ukraine.
Staff at the company from all around the world are aiming to cover the 5000km distance from London to Kyiv via a range of different exercises including running, cycling, swimming and walking. All the funds raised will go to ActionAid and the Disasters Emergency Committee Ukraine Humanitarian Appeal to support them as they scale up their response to the Russian invasion.
Alex Bowell is Infigo’s technical operations developer and the brains behind the challenge. He commented, ‘The speed at which this catastrophe has unfolded has been truly devastating. I can’t comprehend what it must feel like to wake up to discover that you are literally having to fight for your life. I find it truly traumatic trying to explain to my children what is happening. But the thought of having to explain to say goodbye to my children, as many Ukrainians are for a multitude of horrific reasons, is incomprehensible. So, we had to try and make a small difference to those families going through this nightmare.’
Mr Bowell added that a secondary aim of the challenge is to help Infigo employees get more active. He concluded, ‘It’s as a good reason to get us all motivated and exercising together or individually. With many of us working from home, and all doing fairly sedentary jobs it’s so important to get up and exercise both for body and mind.’
