Propack Direct Mail has purchased a Canon VarioPrint iX3200 as it looks to increase productivity and drive business growth. The Huddersfield-based company says the new machine will strengthen its print-on-demand proposition and help it to attract new customers, whilst also supporting its sustainability efforts.
The company, which was founded in 1995 and employs over 70 people, specialises in services such as communication solutions, print-on-demand and campaign consultancy. It produces work for local authorities such as election polling cards and council tax billing, as well as printed materials for a number of well-known brands,
Propack specialises in heavily targeted, data driven campaigns and recently secured a new contract with a leading tourism organisation to create variable page brochures, bespoke to each recipient. As a result of this new the company needed to boost its production levels to deliver over 25,000 sheets per day, hence the investment in the Canon machine, which was installed at the end of 2021.
The printer is a cut sheet production inkjet press which has enabled Propack to achieve faster, higher quality prints for its customers. The company has also been able to make significant savings due to the labour-saving technologies the press offers, its high uptime and low inkjet running costs.
Managing director Jason Clough commented, ‘Since its installation, the VarioPrint iX3200 has been producing more work than four of our digital presses combined. Thanks to the new device, we’ve become a more cost-efficient business, and the increased capacity and reliability has meant we can approach new customers with confidence. We’ve also been able to reduce our carbon footprint and boost our print-on-demand offering to deliver an even better service to our existing customers – which include Mercedes-Benz Financial Services, Moonpig and Parkinson’s UK.
‘I tried operating it myself and I was able to upload a job seamlessly without prior training. Despite the fact that it’s such an advanced piece of technology, there are no complications on the front end, and we can be confident it will run smoothly.’
In other news Propack has also renewed its support of British Touring Cars driver Daniel Lloyd for the 2022 championship season. Mr Lloyd (pictured) is in his nineteenth year of racing and Propack has supported him ever since he made the move into competitive motorsport.
Mr Lloyd himself said, ‘I’m delighted to welcome Propack back for another season, and want to thank the team for their ongoing support heading into 2022, I look forward to welcoming them – and their guests – trackside to once again experience all the thrills of the BTCC in person.’
