MacroArt has completed the production and installation of a range of graphics and signs for The Gruffalo Discovery Land, a new four-acre attraction at Twycross Zoo, Leicestershire, that aims to teach children about conservation and the natural world using characters and art from the popular book.
Working with themed attractions specialist Richard Matthews Associates, MarcoArt’s involvement ranged from initially surveying the complex site, assessing carpentry, flooring and electrical work, to printing more than 80 dye-sublimated fabrics and fitting them to almost 1.2km of curved tracking. In addition, an array of panels and bespoke circular lightboxes was installed around the site. Because of the range of different materials needed across the site, MacroArt’s dye sublimation, UV and bespoke departments worked across the project with the installation team bringing everything together.
Sustainability was an important factor in the project, which used a combination of PVC-free, recyclable materials and reusable panels wherever possible, with all waste materials returned to MacroArt for processing through accredited waste recycling channels.
Twycross Zoo’s graphic designer Ben Watson was impressed with the speed and effectiveness of the collaboration. ‘Bringing a display of this size and complexity to life in such a short time was a real challenge, and I was glad to have the professional team at MacroArt support us in achieving such an impressive result,’ he said.
Mike Hamling, MacroArt’s Project Lead commented, ‘The whole team at MacroArt provided a seamless delivery of this impressive operation. It was great to see so many of our departments working so well together to achieve a common goal.’
