Canon Europe has announced two senior appointments in its sales and marketing team for Production Print: Alicia Cifré Trassierra has been appointed as European Vice President, Production Print Direct Sales and Jennifer Kolloczek has been appointed to the role of European Planning, Marketing & Innovation Senior Director, Production Print.
Ms Cifré Trassierra will be responsible for setting and implementing go-to-market strategy for Canon’s Production Print direct sales in EMEA. Based at Canon Europe’s Headquarters in London, she will work closely with the wider Digital Printing & Solutions business unit, which includes the Marketing & Innovation, Services & Support, and Workspace & Partner Sales teams, and will also support Canon’s national sales organisations throughout the region.
She has more than 30 years of experience in the industry, including over 12 years at Canon Spain, most recently serving as Head of Production Sales and, prior to taking on this role, was Director of Production Printing Products.
Ms Kolloczek will integrate and lead all Production Print business planning and marketing activities for the EMEA market. She brings extensive marketing, product management and portfolio planning experience, gained over more than 20 years in the production print industry. Most recently, she held the global position of Director – Graphic Arts at Canon Production Printing, where she focused on accelerating the adoption of production inkjet in the graphic arts space.
She previously held various key positions within Océ at both the Poing and Venlo locations, before moving to the USA in 2014 to join the Regional Sales Headquarters, Canon U.S.A. and later the National Sales Organisation, Canon Solutions America.
