French printing company Huma Print has invested in a Screen Truepress Jet520HD web inkjet press to help drive a switch from rotogravure to digital printing.
The almost two-century-old company, founded in 1829, is focusing on hyper-personalised offerings and currently serves regional weekly press titles, magazines, printed advertisements and catalogues. Until recently, the company specialised in rotogravure for mass communication and large volumes, printing around 10 million magazine copies a week. But for the past two years, the 23 partners and employees of Huma Print have been shifting from mass to hyper-personalised printing.
Managing director Bruno Arasa said, ‘Mass printing no longer offers interesting prospects. The future of print is moving towards less quantity but more efficiency through better targeting and increased personalisation – allowing for greater added value.’
To achieve this transformation, the company invested €6 million (£5.1 million) to equip itself with the right digital printing and finishing machines. It changed its name from Hélio Corbeil and moved to new premises in Combs-la-Ville, in the south-eastern suburbs of Paris.
Mr Arasa added, ‘Our new machinery brings together the very best in digital printing. We choose the Screen Truepress Jet 520HD printer for its offset quality equivalent, but also because the inkjet printer allows us to propose the customised offers at the heart of our new strategy.
‘Screen was capable of identifying the technical specificities and magazine press quality we were aiming for. We needed a whole new ecosystem, and they were capable of developing real tests with real files in real-life situations, as well as provide technical support and assistance. Screen proved themselves through their actions. And we saw the results with our own eyes with real print on different substrates.’
