Lanarkshire, Scotland-based fleet graphics specialist OPG is now delivering a fully-recyclable PVC fleet branding service using Metamark materials and HP Latex printing.
Under the MetaStream programme, printed products will be recovered at the end of their useful lives and recycled. This means OPG can recover and send the livery graphics it produces for recycling into a variety of products – such as luxury paper goods, traffic cones and furniture – that can themselves be recycled, so keeping resources out of landfill and incineration waste streams.
The programme, commonly used in vehicle branding campaigns, works with the company to collect PVC and liner waste during the graphics manufacturing process, at the point of installation or during any end‐of‐life recovery. Recovered waste is baled, palletised and then collected by Metamark and processed through MetaStream.
Metamark will then salvage the eligible recovered materials – all of which are suitable for use with HP Latex inks – and turn them into products that can then be reused in a whole host of applications. The process diverts substantial amounts of waste. OPG receives an audited certificate to declare that recovered qualifying materials were recycled using MetaStream. This can then be passed on to the company’s customers to demonstrate that their vehicle liveries both look the part and contribute to lessening the environmental impact.
OPG uses HP Latex hardware including the HP Latex 3200 and a more recently-added Latex 800W printer. Since the firm has been specifying HP Latex inks and Metamark films for several years, the company’s existing customers’ qualifying fleet graphics, even those produced before the availability of the MetaStream process, also qualify for inclusion in the new programme.
