Entries are now open for the Strategic Mail Performance Awards 2022, a new initiative from the Strategic Mail Partnership (SMP) that aims to celebrate ‘producers who have achieved outstanding results for their clients’.
Mailing houses and printers are invited to enter. Business size is irrelevant and the judges will be looking for how mail producers have made a difference to a client’s mailing or a campaign. The size of the client is also immaterial – only the performance of the mailing will be taken into consideration, according to the SMP.
The awards are open to all SMP members, and businesses that are not members can sign up for free to submit an entry, which is also free. Entries can cover business mail, advertising mail, door drop or partially-addressed mailings and can be B2B or B2C focused.
The judges for this year’s awards are Philip Ricketts, wholesale commercial director at Royal Mail; Jack Gallon, the creative director of MBAstack; Rik Moore, strategy director for the Kite Factory; and Kevin Green, partnering director at Read Group.
Entry closes on 31 August 2022 and the winners will be unveiled at the SMP Awards evening at the Mail Rail Museum in London on 28 September. Up to five Golden Envelope Awards will be awarded, along with a Platinum Envelope Award.
Entries are sought that have helped clients save money or improve performance through design and format changes, optimising postage costs, improving ROI through data and targeting, improving the customer journey, adding mail to marketing automation, or anything else that improved mail performance.
SMP chairman Lucy Swanston said, ‘These awards, which we are delighted Canon is sponsoring this year, specifically look to celebrate and showcase exceptional work across our industry. Unlike other awards, what we want to see specifically is what the mail producers did that made the difference to a client’s mailing or campaign.’
Stuart Rising, head of commercial print for Canon UK, added, ‘Looking at the capabilities of high-speed inkjet technology today, we see an exciting future for print service providers to integrate the power of personalised print into client campaigns.’
