As part of a complete workflow demonstration to be staged at The Print Show, eProductivity Software (EPS) is offering visitors a personalised gin and tonic set, partnering with various other exhibitors at the show, from e-commerce software to print and finishing specialists.
EPS’s omni-channel marketing software MarketDirect Cross Media, featured by UK distributor Transeo Media, will allow artwork to be personalised for printing by ASL Group on its stand via a Ricoh cut-sheet toner press, with files supplied and managed by an EFI Fiery Controller. Paper and board stocks supplied by Antalis will be used, with cutting and creasing carried out on Morgana equipment.Pre-registrations will be available from 1 September and the complete workflow will be showcased at The Print Show.
John Morley, global channel director, EPS, stated, ‘Partnerships are key to success and working closely with these fantastic industry brands has been pivotal to the success this project. Although similar has been done in the past, nothing like this has been attempted live at a show. From a full pre-event personalised targeted marketing campaign, web-2-pack order acquisition, personalised print then finished into a beautiful gift for lucky Print Show visitors. We are excited to show what our technology can do, especially when integrated into an industry ecosystem and collaboration with excellent industry partners.’
Digital Printer’s preview of the The Print Show is available online here.
