Marketreach has teamed up with The Strategic Mailing Partnership to launch a step-by-step guide on how to use mail more sustainably.
The comprehensive guide has been designed to help mail producers reduce their carbon footprint by producing more sustainable mail campaigns. Called simply ‘Using Mail More Sustainably, A Step-by-Step Guide’, it aims to benefit the planet and mail producers’ customers.
SMP members Paul Sumner from Go Inspire, Angus Campbell from Paragon, Webmart’s Tom Oldershaw and Metromail’s Neil Hoban all contributed to the guide’s content.
According to Marketreach, all marketing, even a basic customer email, carries a cost because the energy and materials used has a carbon footprint. Key sections in the guide include guidance for sustainable mail, reducing waste through data, how to choose suppliers, delivery footprint and encouraging recycling.
Philip Ricketts, commercial director of Royal Mail, said, ‘All media channels and marketing activity has an impact on the environment, particularly regarding carbon footprint. Protecting the planet by improving sustainability must be a major priority. This guide provides genuine guidance for mail users including practical insights on ways to take, often simple steps within the mailing sector to becoming more sustainable.
