With just under a week to go before the deadline for entries for the Strategic Mail Performance Awards 2022, the SMP has announced two of the speakers at the evening.
The event, sponsored by Canon, takes place on 28 September at the Mail Rail Museum in London and will be hosted by Sky Sports presenter Hayley McQueen. The special guest of the night is former Olympic silver medallist, Gail Emms MBE.
The SMP is also reminding mail producers not to leave it too late to enter with the deadline of 31 August just round the corner.
Mailing houses and printers are invited to enter. Business size is irrelevant and the judges will be looking for how mail producers have made a difference to a client’s mailing or a campaign. The size of the client is also immaterial – only the performance of the mailing will be taken into consideration, according to the SMP.
The awards are open to all SMP members, and businesses that are not members can sign up for free to submit an entry, which is also free. Entries can cover business mail, advertising mail, door drop or partially-addressed mailings and can be B2B or B2C focused.
SMP chairman Lucy Swanston said, ‘These awards, which we are delighted Canon is sponsoring this year, specifically look to celebrate and showcase exceptional work across our industry. Unlike other awards, what we want to see specifically is what the mail producers did that made the difference to a client’s mailing or campaign.’
