Large format print and installation specialist MacroArt has teamed up with sister company Aluvista to provide a range of graphics for the Pokémon World Store at this year’s World Championships at London Excel centre.
Working with new clients Inception Worldwide and Pokémon, MacroArt and Aluvista provided a large-scale full-service package in conjunction with other contractors to build the World Store at what is believed to have been the largest-ever Pokémon event, with tens of thousands of visitors.
MacroArt’s delivered the design, print and framework production as well as the installation and de-rigging at the ICC Capital Hall at Excel. Project managers from MacroArt and Aluvista, Matt Tomkins and Jenny Smith collaborated on the project, together with sales director Matt Guise.
‘This was a large, complex, and challenging project, working with an excellent agency and other brilliant suppliers. Our close collaboration ensured we provided a system and print with reusability and recyclability in mind, and the results were simply stunning,’ said Matt Guise.
Elements included more than 1000sqm of floor vinyls, 1500sqm of recyclable dye-sublimation fabrics and 500 linear metres of modular frames to create the walling, as well as print for over two dozen reusable hanging and free-standing lightboxes and 33 gondola units.
The printed and structural components required four articulated lorries and four large vans to deliver to site. The onsite teams oversaw the complete installation, working with the build exhibition company, electricians, riggers and audio-visual teams. The project took six days to install.
In addition to the comprehensive use of recyclable materials for the graphics, all framework supplied was either rented or produced to ensure it can be repurposed at future events, maximising sustainability across the installation.
